Digging into Jo Jo White’s Time with the Celtics
You know, sometimes you just get tired of all the noise. Everything now is about the next big thing, who’s got the flashiest play, the loudest mouth. I was feeling a bit like that myself recently, just kinda ground down by it all, wondering if solid, steady work even gets noticed anymore. Felt like shouting into the void sometimes, honestly.

So, I decided to switch off the hot takes for a bit. Started poking around old basketball stuff. Not even sure why, just needed a different vibe. I stumbled onto some clips of the Celtics from the 70s. Obviously, you hear about Cowens, Havlicek… but this name Jo Jo White kept popping up. I knew the name, sure, but didn’t know him, you know?
My little project started right there. I thought, okay, let’s figure out this guy’s story. What was his deal? Why isn’t he mentioned in the same breath as some others when people talk Celtics legends?
So I started digging. Wasn’t like today where you can find 4K highlights of everything. A lot of it was grainy footage, old game summaries I had to piece together from different places online, reading bits here and there.
- First, I just watched whatever game film I could find. Full games, highlights, anything.
- Then I started looking for old articles, trying to get a feel for how people saw him back then.
- Tried to find interviews with him or about him from teammates.
It took time. It wasn’t a quick search. Felt like I was putting together a puzzle with half the pieces missing sometimes. But the picture that started to form was pretty cool.
What I found wasn’t flashy, but it was rock solid. This guy was smooth. Like, incredibly smooth. His jumper was pure, and he just seemed to glide around the court. He wasn’t forcing things, just playing smart, steady basketball. He was the engine for those teams, especially after Cousy and Russell were long gone and before Bird arrived. He kinda bridged the gap.

He put up numbers, good numbers, consistently. All-Star games, Finals MVP in ’76 – the guy showed up when it mattered. Played through injuries, logged heavy minutes. He was the dependable guy, the one who kept things running while maybe others got more headlines.
It kinda resonated with how I was feeling. Seeing someone just do the job, do it really well, day in and day out, without needing all the hype. He was durable too, that streak of consecutive games he played was insane.
What I Took Away
It made me appreciate the guys who aren’t always the loudest voices in the room. The Celtics had their superstars across different eras, yeah. Russell’s defense, Cousy’s flash, Havlicek’s all-around game, Bird’s everything. Each era had its core pieces.
Jo Jo felt like one of those essential core pieces for his time. Maybe not the face of the franchise for its entire history, but absolutely vital for the success they had in the 70s. He was the steady hand they needed.
So yeah, my little dive into Jo Jo White’s Celtics career was kinda therapeutic. Just a reminder that consistency and reliability matter, even if they don’t make the highlight reels every single night. It’s good to remember guys like him. Solid. Just solid.
