Okay, so today I’m gonna walk you through my little adventure of figuring out what the “SEE strategy” actually stands for. I kept seeing it pop up in business articles, and I was like, “Alright, time to dive in.”
First thing I did? Obvious, right? I hit up Google. Just typed in “what does the SEE strategy stand for”. Loads of stuff came up, but most of it was pretty vague. Like, “attract, engage, convert” kinda stuff. Useful, but not really satisfying.
So, I dug a bit deeper. Started looking at some actual examples of companies using the SEE strategy. That’s when things started clicking. I noticed a pattern. It wasn’t just about attracting anyone, it was about attracting the right people. And engaging them in a way that felt personal, not just some generic marketing blurb.
Then I remembered a small business owner I know, Sarah. She runs a little online shop selling handmade jewelry. I thought, “She’s probably using this SEE thing without even realizing it.” So, I called her up and asked her about her marketing approach.
Here’s what she told me: “I mostly focus on Instagram. I try to post photos that really show off the details of my jewelry. And I always respond to comments and messages. I even ask people what kind of jewelry they’d like to see next.”
Bingo! She was basically doing the SEE strategy. She was:
- Seeing: Noticing what her audience liked and wanted.
- Engaging: Talking to them, responding to their questions, making them feel heard.
- Evolving: Actually using their feedback to create new products.
I realized the SEE strategy wasn’t just some abstract marketing concept. It was about building real relationships with your customers. It’s about truly seeing them, understanding their needs, and then creating something that meets those needs.
To really solidify it, I decided to try applying it myself to a small side project I’ve been tinkering with – a blog about my terrible cooking adventures. So, I started paying closer attention to the comments I was getting.
I noticed a lot of people were asking for simpler recipes, ones that didn’t require fancy ingredients or hours in the kitchen. So, I shifted my focus. I started posting more “easy weeknight dinner” type recipes. And guess what? Engagement went up. People were actually trying the recipes and sharing their results.
The Big Takeaway:
The SEE strategy, at its core, is about being human. It’s about listening to your audience, responding to their needs, and building a community around your brand. It’s not rocket science, but it does require a genuine interest in connecting with people. It’s like Sarah said: “It’s all about making people feel like they’re part of something.” And honestly, that’s way more powerful than any fancy marketing trick.
